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Editorial Approach
Whether in an academic institution, a research
hospital or pharmaceutical company laboratory, biologists today must
know more than just biology. Biophotonics
International has
always been an interdisciplinary magazine, bringing physics to
biologists in a way that’s easy to understand. The magazine also
targets scientists with traditional backgrounds in physics who need
to keep up with the biophotonics industry. For physicists,
biologists and others, the magazine illuminates the field today and
maps its future.
Readers find the information they need to apply the
latest in imaging, optics, lasers, microscopy and many other
light-based techniques to their work, but Biophotonics
International takes
it even further by completing the picture with coverage of
techniques such as MRI and electron microscopy that are not
traditionally thought of as photonic.
In today’s busy world, Biophotonics
International brings
all the latest research into one easily digested publication. The
editors constantly strive to identify the most significant
technological developments and the critical technology needs of
biologists by tracking more than 100 journals, and by staying in
contact with top scientists and companies. These editors have their
fingers on the pulse of the industry and consistently deliver
breakthrough technology topics months before they appear in
competing publications, making Biophotonics
International a
must-read each and every month.
Departments in Every Issue
Features
Features take a wider view of the topics most relevant to our
readers and are written by our technical editors as well as experts from
academia and industry. Articles might:
- provide a primer on a technology for those new to the field.
- give practical tips on using or choosing products for a
specific biological application.
- detail cutting-edge research and the impact it will have on
future research.
- review biophotonics research at particular institutions or in
a given field.
Technology Solutions
The innovative ways in which photonic products and techniques are
being put to use.
Biophotonics News
Current information on technology and trends
in the industry, including briefs on patents, FDA approvals
and company news.
Biophotonics Research
Reports on cutting-edge life sciences research enabled by photonics.
Courses and Shows
Courses and shows where buyers and users can see new photonic
products and learn about new techniques.
New to the Market
A compilation of innovative photonic products and systems that can
be applied in biology, medical and biotechnology fields.
New Media
A quick reference guide to the most up-to-date literature and Web
sites covering photonic products for the biophotonics industry.
As We Go to Press
Recent research studies on biophotonics and its applications.
From the Journals
A summary of new review of papers that cover topics particularly
significant to the field of biophotonics.
From the Clinic
Details clinical studies in which light-based or imaging
technologies are used for medical diagnosis and treatment.
Post Scripts
A lighter look research involving photonics technology.
Who Subscribes to Biophotonics
International?
Now that you have reviewed the editorial mission of Biophotonics
International and the editors’ approach to achieving that
mission, consider the market’s response to the publication as
documented by BPA Worldwide in June 2007 and a recent Biophotonics
International Reader Profile Study conducted by an independent
research company.
Circulation
- BPA-audited qualified circulation of 32,400
- Average total distribution of 33,000+
- US circulation, 64%; outside US, 36%
Principal Job Function
Biophotonics International reaches the market’s top
decision makers. Here are their top five principal job functions as
reported in the June 2007 BPA Worldwide Circulation Statement:
- Researcher
- Engineer
- Management
- Biologist
- Physicist/Biophysicist
Sciences/Disciplines Worked
With
Biophotonics International subscribers work with a
broad range of sciences and technologies. Here are the top 15
sciences and technologies functions as reported in the June 2007 BPA
Worldwide Circulation Statement:
- Laser/Laser Systems 39%
- Biotechnology 36%
- Image Analysis and Processing 36%
- Microscopy 34%
- Biomedical Engineering 33%
- Biochemistry 31%
- Spectroscopy 29%
- Cell Biology 26%
- Molecular Biology 23%
- Microbiology 16%
- Clinical Diagnostics 16%
- Clinical Research 15%
- Neuroscience 15%
- Medicine 14%
- Environment 13%
How do the subscribers rate Biophotonics
International?
-
24,624 (76%) rate Biophotonics
International as good or excellent overall in serving the
needs of those in the medical and biotechnical fields.
-
25,272 (78%) agree or strongly agree
that Biophotonics International articles are relevant to
them and their job.
-
28,188 (87%) agree or strongly agree
that Biophotonics International articles are credible.
How involved are subscribers with
Biophotonics International?
-
They pick up and read or refer to an
issue 2.7 times and spend one hour and 10 minutes with it.
-
More than nine in 10 (93%) have
taken one or more actions in the past 12 months as a result of
reading articles in Biophotonics International.
What does this mean for advertisers?
In the past 12 months, almost eight in 10 subscribers have taken
at least one action as a result of reading an advertisement of
interest in Biophotonics International. The table that
follows shows those actions:
Took One or More Actions (Net) 78%
- Directly contacted a person or company for information - 15%
- Discussed the ad with others - 33%
- Passed ad along to others - 30%
- Placed an order for a product or service - 12%
- Saved or filed the ad for future reference - 22%
- Visited Web site of advertiser - 56%
Biophotonics International
subscribers are buyers!
97% of Biophotonics International subscribers report purchase
influence for one or more products/technologies. Here are the top 15
products/technologies that subscribers buy, use, specify and/or
recommend:
- Computers - 67%
- Cameras - 58%
- Imaging Equipment - 49%
- Microscopes - 48%
- Lasers - 47%
- Imaging Software - 45%
- Detectors/Sensors - 41%
- Optics - 39%
- Fiber Optics - 39%
- Laser Systems - 34%
- LEDs - 32%
- Laser Accessories - 31%
- Spectroscopy - 29%
- Fluorescent Dyes/Probes - 28%
- Other Light Sources 28%
Biophotonics International is key
to your marketing plan
With proven purchase responsibility in a range of sciences and disciplines,
Biophotonics International readers are your customers. Strong
and dedicated reader involvement coupled with credible editorial
coverage of the latest technological advancements make Biophotonics
International the perfect environment for a successful
advertising program that is sure to be seen and acted upon.
As a
technology marketer in the life sciences fields, shouldn't your
advertising reach this important audience for products like yours?
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