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Photonics Showcase provides a bimonthly
opportunity to present your products and information resources to
more than 66,000 US subscribers to Photonics Spectra and US trade
show attendees. 2008
Photonics Showcase Media Planning Guide.
Useful Content Attracts Readers
Photonics Showcase is carefully crafted
to showcase your products, literature and Web sites. To further
engage readers, each issue is enhanced with useful editorial content
and a calendar of upcoming events.
Frequent, Convenient and Low-Cost Advertising
Advertisers have six opportunities per year to promote products,
literature or Web sites, all in 1/8-page standard-format
ad units.
Cost-Effective Approach for Reaching Your Market
Traditional direct mail as part of an integrated marketing
communications plan, with print advertising as its foundation, can
be quite effective. However, its cost can be prohibitive for many
advertisers. To reach the same Photonics Showcase audience, an
advertiser would be investing on average in excess of $20,000 to
mail a regular postcard. And, if they have to rent a mailing list,
their investment would grow to more than $29,000. Photonics Showcase
bound-in, removable business reply postcards are delivered to that
same audience at less than a tenth of the cost. Postcard
availability is limited to two postcards per issue. Contact your
client service representative for a price quotation.
Generate Leads/Capture Names
Photonics Showcase, designed to generate leads, provides readers early in the
buying cycle with an opportunity to request additional information
through traditional reader-service cards. What a great way to
capture fresh names of potential buyers. Now when many prospects are
identified only as an anonymous click on your Web site,
reader-service card leads with complete contact information are more
valuable than ever!
Bonus Trade Show
Distribution
Each issue will be distributed at key US trade shows.
Two Distinct Sections
Highlight Your Products - Companies can announce a new product,
reintroduce an existing one or supplement magazine advertising by
highlighting a product that deserves extra attention.
Showcase Your Media - Catalogs and
brochures are still widely used by buyers of photonics products
because they want hands-on reference for company products and
information. Advertisers who prefer to boost traffic to their Web
sites may highlight their Web site or downloadable media.
Communications Index Puts Readers in
Touch
For those readers who need immediate assistance, the Advertiser
Locator lists two forms of contact – telephone number, fax, e-mail
or Web address – for each advertiser.
We Create Your Photonics Showcase
Ad
Simply send us an image of the product, literature, media or Web
site that you wish to promote - or the literature itself - and a
60-word description of the item. Our expert graphic artists will do the color separation,
typesetting and layout at no extra charge. For details, please
download the 2008 Photonics Showcase Media Planning Guide and
refer to page 2.
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