Photonics Spectra

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PHOTONICS SPECTRA

The Global Leader in Photonics Technology and Its Application

LEADERSHIP: EDITORIAL CONTENT
Photonics Spectra is the only magazine that covers all aspects of the photonics industry, bringing solutions to our readers that they cannot easily find elsewhere:

• Timely feature articles serve as an information source that readers have come to rely on to do their jobs better.

• Photonics Technology News, Photonics Business World and Photonics Research sections keep readers up-to-date with emerging news and trends.

• Accent on Applications provides readers with unique insight into the application of photonic technologies in solving real-world problems.

• The popular Innovative Products section ensures that buyers are informed of your new product offerings.

• And, inside every issue, readers will find the latest developments in key segments of the photonics market in our recurring sections: Spectroscopy Focus, Microscopy Focus, LEDs and Displays, and Nanophotonics.

Photonics Spectra consistently delivers news and features months ahead of other publications, making it a must-read for current buyers as well as tomorrow’s technology implementers in new markets.

Fast Fact: The vast majority of readers who receive two or more photonics publications rate Photonics Spectra as the most important photonics publication for their work.*

LEADERSHIP: CIRCULATION
Photonics Spectra delivers the largest qualified global circulation of any magazine covering photonics technology. It also delivers the technology’s most influential audience, offering its advertisers access to the top-quality readers who are critical to successful marketing efforts.

Fast Fact: Photonics Spectra reaches 101,650 subscribers, including 93,150 subscribers with verified purchase influence for photonics products. Taking into consideration pass-along readers, your advertisement in Photonics Spectra reaches more than 250,000 readers!*

LEADERSHIP: MARKET RESEARCH
Photonics Spectra maintains that its key responsibilities are to introduce photonics technology to readers faced with new applications even before the industry realizes its potential, and to keep readers already in the know current. Photonics Spectra’s editorial approach assures that both new and current users find the information that they need.

Fast Fact: 88,436 (87%) subscribers agree or strongly agree that Photonics Spectra articles are credible.*

LEADERSHIP: READERSHIP
Photonics Spectra’s commitment to serving readers’ needs is highlighted by the fact that we remain the only magazine to invest in continuing independent research on our readership, with December 2006 data now available.

Fast Fact: Photonics Spectra readers report spending 78 minutes with a typical issue, and they pick up and read or refer to an issue 2.7 times.*

LEADERSHIP: ADVERTISING RESULTS
Photonics Spectra’s commitment to deliver the best editorial content, the largest qualified audience and the greatest level of reader involvement ensures that your ad — in the high-credibility environment that Photonics Spectra provides — communicates with the people who buy photonics products.

Fast Fact: 85,386 (84%) subscribers have taken one or more actions as a result of reading advertisements of interest in Photonics Spectra.*

* December 2006 Reader Profile Study conducted by an independent company. Response rate 51%.

Circulation: 101,000+
Geographic Reach: Global

For more information on advertising in Photonics Spectra, please download our 2008 Photonics Spectra Media Planning Guide.

For an overview of Photonics Group publications including editorial calendars, please download our 8-page 2008 Photonics Group Media Planning Guide.